• Marie

Packaging updates

It is always interested to review packaging-related innovation, as much waste can surely be prevented. It might sound simple to remove a packaging box entirely and seem like the best, sustainable solution to sell items; however those working in sales and shipping surely know how critical this topic is, and how difficult it remains to guaranty your product's quality while finding an eco-friendly balance.


The first item of the day is the KeelClip topper designed by Coca- Cola, a recyclable paperboard which can successfully replace the plastic rings that are used to attach cans together. The topper should be introduced in 2020 in Poland, the Netherlands and Ireland, then in other European countries in 2021.

For more information and links to the project, click here.


Pic/ Packaging Digest



The second item of the day is the good old toothpaste tube - with a focus on the good-old Colgate box that comes with the tube. Design students from the Federal University of Minas Gerais have designed an eco-friendly alternative which can be stored vertically without affecting the product's " durability while being transported or stacked on shelves". This is only an academic project, but it has showed a new range of options to reduce waste on a daily item.

Click here for more information and pics of the project.


Pic/ Academic project by Allan Gomes for the Federal University of Minas Gerais.




You are interested in sustainability in the packaging industry?


Check out the article "The sustainable packaging landscape: A decade in review"!




#packaging #waste #design #innovation #CocaCola #Colgate